Psychology & Healthfreq · 0via Dusty Flow

Anchoring Bias

/ˈæŋkərɪŋ ˈbaɪəs/noun
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Anchoring bias is a cognitive shortcut where individuals rely heavily on the first piece of information they receive when making decisions, often leading to skewed judgments. This mental anchor influences subsequent thoughts and choices, even if the initial data is irrelevant or arbitrary, and it's especially prevalent in negotiations, pricing, and everyday estimations where it can subtly distort rational thinking.

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