Cognitive psychology
Cognitive psychology is the scientific study of mental processes like attention, memory, perception, and problem-solving, focusing on how people acquire, process, and use information. It goes beyond basic behavior to explore the brain's internal mechanisms, influencing fields from education to AI development and offering practical tools for improving everyday decision-making.
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Cognitive psychology's emphasis on mental shortcuts, or heuristics, was popularized by Daniel Kahneman's work, which earned him a Nobel Prize in Economics in 2002 for showing how these biases affect decision-making, influencing everything from stock market investments to everyday choices like what to eat for breakfast.
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