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Crest

/krɛst/noun / verb
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A crest is the highest point or top of a physical feature, like a hill, wave, or animal's head, often evoking a sense of achievement or prominence in everyday language. It can also refer to a symbolic emblem in heraldry or branding, adding layers of cultural and personal identity in modern contexts such as logos or family crests.

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The male great argus pheasant boasts one of the most elaborate crests in the animal kingdom, with eye-spotted feathers that can span over a meter, used in mesmerizing courtship dances to attract females in the rainforests of Southeast Asia. This display has inspired artists and even influenced fashion designs throughout history.

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