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Crowdsourcing

/ˈkraʊdˌsɔːrsɪŋ/noun / verb
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Crowdsourcing is the method of obtaining ideas, labor, or expertise from a large, undefined group of people, often via the internet, to solve problems or complete tasks more efficiently than traditional approaches. This technique leverages the collective wisdom and diverse perspectives of the crowd, making it a go-to strategy in modern business for innovation and cost-saving, though it can sometimes lead to challenges like quality control in volunteer contributions.

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The 2009 Netflix Prize, a crowdsourcing competition with a $1 million prize, drew over 50,000 teams from 186 countries and resulted in a 10% improvement in recommendation algorithms, fundamentally shaping how streaming services personalize content today and demonstrating the power of global collaboration in advancing technology.

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