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Elasticity
/ˌiː.læsˈtɪs.ə.ti/noun
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Elasticity is the property of a material or system that allows it to stretch, compress, or deform under force and then return to its original shape, making it essential for everything from bridges to sneakers. In economics, it measures how sensitive one variable, like demand, is to changes in another, such as price, helping businesses tweak strategies to avoid costly missteps in competitive markets.
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In physics, the elastic limit of some superelastic materials, like nitinol alloys, allows them to withstand deformation at temperatures up to 100°C and still return to shape, which is why they're used in medical stents that can navigate the human body without permanent kinks.
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