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Evangelism

/ɪˈvæn.dʒə.lɪz.əm/noun
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Evangelism is the enthusiastic promotion and spreading of a belief, religion, or idea with the goal of persuading others to adopt it. In today's world, it extends beyond religious contexts to include marketing strategies in business, where 'evangelists' passionately advocate for products or innovations to build a loyal following.

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In the 1980s, Apple popularized the business side of evangelism by hiring Guy Kawasaki as their chief evangelist, who helped turn the Macintosh into a cultural phenomenon through passionate promotion—leading to the term's widespread use in tech marketing today, influencing companies like Google and Microsoft to adopt similar roles.

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