Greenhushing

Greenhushing is the practice where companies deliberately downplay or keep silent about their environmental initiatives to avoid accusations of exaggeration or insincerity. This tactic has gained traction in an era of heightened scrutiny over corporate sustainability claims, allowing firms to maintain credibility without inviting backlash from regulators or activists. It's a strategic pivot from bold eco-marketing to a more understated approach in the face of growing public skepticism.