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Incentive

/ɪnˈsɛntɪv/noun / adjective
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An incentive is something that motivates or encourages a person to act, typically through rewards, benefits, or the promise of positive outcomes. In today's fast-paced world, it's often applied in business and psychology to influence behavior, such as offering bonuses to boost productivity or using non-financial perks to foster long-term engagement.

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Studies by behavioral economist Dan Ariely revealed that while financial incentives can increase performance on simple tasks by up to 20-30%, they often reduce creativity in complex jobs, as seen in experiments where rewarded participants produced less innovative ideas compared to those motivated intrinsically.

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