Language & Communicationfreq · 1via Dusty Flow

Pathos

/ˈpeɪθɒs/noun
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Pathos is a rhetorical technique that appeals directly to the audience's emotions, such as pity, sympathy, or excitement, to persuade or influence. In contemporary contexts, it's widely used in advertising, literature, and public speaking to forge an emotional bond that can override logical arguments, making it a powerful tool for storytelling and advocacy.

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